For businesses that want their online marketing content to reach consumers and potential customers, having a presence on Facebook is a must.
Facebook continues to dominate the social marketing landscape, with over 1.09 billion people logging in daily. However, for businesses to make the most of a Facebook page i.e. attracting and engaging visitors, they need to optimise their Facebook presence first.
Since learning the ins and outs of various social networks is time-consuming and often confusing for those who are not ‘social media savvy’, here are seven simple tips businesses can use to make the most out of their Facebook marketing:
Create a business page; don’t use a personal profile
Businesses must create a business page to accurately represent their brand. Business pages look similar to personal profiles, but they include unique tools that can be used to market a business. Followers can ‘like’ the page to receive updates in their news feeds (something that can’t be done with personal profiles).
Upload a recognisable profile picture
Upload a profile picture e.g. business logo, team photo etc. that visitors will easily recognise. A business that can be recognised easily is more likely to be found and ‘liked’ by visitors.
Include a call-to-action button
Businesses can place a simple call-to-action button at the top of their Facebook page to encourage visitors to take a certain action e.g. ‘contact us’. Businesses can choose from pre-made button options like ‘book now’, ‘sign-up’ and ‘contact us’ and link that button to any homepage, landing page or contact sheet that aligns with the business’s marketing goals.
Prioritise sharing quality content over quantity
Unfortunately, posting your business’s content frequently on Facebook does not guarantee that you will reach more people. The visibility of Facebook posts in others’ newsfeeds depends on the quality of the posts. Facebook algorithms filter out irrelevant and poor quality posts so the highest-quality content is shown to users. Therefore, businesses should spend time creating better Facebook posts instead of simply posting a lot of Facebook posts.
Post more visual content
Facebook posts with images can see up to twice as much engagement than posts without images, which is why posting visual content is one of the best ways businesses can improve their Facebook strategy. Try uploading a mix of visual content, including photos, videos and infographics.
Attain the ‘responsive to messages’ badge
Businesses that respond quickly to users via Facebook messages earn a ‘very responsive to messages’ badge below the page’s cover photo. For businesses that aren’t very responsive to messages, nothing will appear. While it may not seem like a necessary feature to have on your page, the badge does inform users that a business is listening and cares about customer needs.
Add Facebook buttons to your blog and website
Adding Facebook social media buttons to your blog and website can help encourage website visitors to also connect with your business on Facebook.